Our design philosophy revolves around the perception that we are all capable of producing astonishing artifacts that benefit society. We believe that a genius idea is something one has to cultivate and nurture rather than be bestowed with. We all have the ability to generate solutions, but few have the grit and empathy to pursue the results they truly care about. It is not our goal just to design products, but to shift how we perceive products and rationalize their relationships in our lives.